You are an expert in your field. Your customers rave about your service. But you don’t get as many new customers! We have uncovered the 4 most important marketing steps in the tourism sector to increase your booking rate.
We don’t have to remind you that we are in the 21st century and online marketing is one of the most important channel to scale. So, you already have a nice website and a Facebook page where you regularly post special offers and pictures of happy customers. You might even have an Instagram account where you post from time to time.
But you need concrete insights to improve conversions. You are at the right place. Be ready to rock with these next steps.
1.Improve your Website to get more leads
Your website is the place where people book, buy or register. In other words, where you earn your money. One problem is that people don’t have the time to read and get to know your service or product better. That’s why you have to make it easy for them to find what they are looking for. But how do you make it easy to find out what they want?
Google Analytics helps you answer this question. It is a free tool that shows data about your website visitors: what pages are the most popular, what % bounce out, mobile vs. desktop traffic etc. Youtube offers a lot of good tutorials to get started with Google Analytics.
2. Use Facebook insights
We are assuming that you already have a business facebook page. If not, please create one.
A facebook page will offer more insights and create an opportunity to advertise.
You need fans to use Facebook insights (without data, you can’t analyze anything). Here are 6 tricks to improve your page. If you have more than 100 fans and want to get more out of Facebook, check out your facebook insights page. You will find it in your menu bar.
Facebook insights provides a good spectrum of data. For example, you can find out where your “likes” come from, how well your posts are performing, what people did on your page and how old they are. With that kind of insight – especially for tour operators – you can improve your Facebook strategy by concentrating on the right target audience, the best times to post and how quickly you need to respond via FB messenger. This brings us to the next step.
3. Decrease response time of customer inquiries
Making customers wait is never good: Not in the real world and not in the world wide web. Especially for companies in the tourism sector, it can be a downfall. Customers can very quickly go to a competitor if they don’t get a quick response. Although everyone tries to respond as soon as possible, it is hard. Customers can be reached through many channels including e-mail, SMS, Whatsapp, Facebook, Instagram, Blog. Being available on many channels is great, but makes it almost impossible to respond immediately. There are a few things you can do: hire a support employee, focus on your most important channels where people can leave messages or use a chat solution that answers your most asked questions automatically.
4. Pinterest – the secret weapon in tourism
Yep, Pinterest! You might be thinking: but isn’t Instagram really important? Yes, it is important and we recommend that you be on Instagram, especially since it’s becoming “better” for an advertiser. But Pinterest is not just a platform to get inspired for your next DIY project. People increasingly use it as a platform to find inspiration for their next vacation and really well-done infographics. Try it out yourself. Google “California vacation tips”: Google’s first result page will contain Pinterest links and when you change to images, every second picture is a Pinterest link. So, you should definitely have a Pinterest account and create some pictures. Again, nothing complex – the graphics can be simple, as demonstrated by these bloggers and companies:
The goal is to be present and bring potential customers to your website.